National Signing day for college football is the first Wednesday of February. This year the university of Oklahoma changed its strategy for signing recruits. In the past the university of Oklahoma would focus on signing the best prospects in the state of Oklahoma and getting the best possible prospects for the state of Texas. This strategy would usually result in 70-80% of recruits coming from these two states. This year however Oklahoma recalibrated its strategy to finding the best recruit in the nation for their current needs. This year OU signed 4 recruits from Florida, 3 from Oklahoma, 3 from California, and 5 from Texas. Overall OU signed players from 11 different states.
The positives of this strategy is that when OU is successful in obtain a recruit the quality of that recruit will be better. A possible downside of this strategy is that they will be more competition for the recruits because instead of getting the best in one or two states they are trying to get the best in the nation. This increase competition means that OU could possible miss out on fulfilling a need.
As I think about this in regards to the competitive advantage model we talked about in class. OU seems to have moved from differentiated narrow market to a differentiated broad market. I say that they are differentiated in the terms of college football because they a brand that very few other teams can duplicate. I believe that they have changed from a the narrow market to a broad market because they have changed from recruiting in a narrow market -Texas and Oklahoma- to a broad market-the entire nation.
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